Users of the World Unite

I started this blog as my first major assignment for my social media marketing class. Every week I will be posting a summary of the readings in this course and then relating the readings to the accounting industry which is the career path I chose to pursue.

This week I read an article titled “Users of the World Unite” (Kaplan & Haenlein, 2010), which goes into detail the concept of social media and its applications. This article provides some clarification on what the term “social media” means. Social media is computer-mediated technologies that are user generated through various platforms that allow the creating and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. These platforms are publicly available and are created by end-users, and has evolved rapidly over the years.

The topic of social media is of interest to me because there is a continuing shift in the way we communicate and connect with each other. My experience with social media is through social media websites such as FaceBook and LinkedIn, applications such as Instagram and Snapchat, as well as content communities such as YouTube and Pinterest.

Although there are numerous benefits to social media, there are many questions to consider. Is social media helping or hindering your life? Is it safe? Can it increase productivity – or is it simply a place to diminish a considerable amount of time? When using any social media platform, it is important to take responsibility for your own safety. Take caution and protect your privacy. Be careful with what you post and interact with others as if you were in a face-to-face situation.


Kaplan, A., & Haenlein, M. (2010). Users of the World Unite. Business Horizons, 53(1). Retrieved from


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